In this weeks “Mark Rock AudioBoo Special” show we find out how minds came together create a highly successful soft drinks business strategy, how commercial radio station ensures their clients campaigns are reaching their niche audiences, how an “Ideas” website has now become a “Social Ideas Network”. We speak to the founders of the worlds biggest sporting social network and find out how their iPhone App not only promotes cricket but is now improving tourism in Australia as well, we find out the story behind a dot com company that has now grown to become the default platform of choice for sharing audio, and we finish on how to set up a microphone on your computer to use this on-line audio social network.

Interview with  Tim Warilow of Fever-Tree on how two minds came together to create a strategy for their tonic water business to exploit their niche.

Interview with Darren Taylor, CEO of Star Radio, who explains how Star Radio goes out of their way to meet their ever changing customer expectations and how customer campaigns are created to reach their clients niche audiences

Interview with Chas Bayfield of  Idea-A-Day.com, whose website has now evolved into a social network of ideas and is now attracting contributions from people such as Wayne Hemingway Justin Hawkins and even Seth Godin

Interview with Paul Burnham and Rodney Harricks of England’s Barmy Army, which has now become one of the worlds biggest on-line sporting social network. They explain their release of the cricket Supporters “Go Ashes” iPhone App which is not only promoting the upcoming Australian Test Cricket matches, but tourism in Australia as well.

In this weeks Social Media Mentor we talk  with Mark Rock, CEO of AudioBoo about how the company was founded, how it has grown through self funding and some initial seed capital, and where AudioBoo is developing its service offerings for the future. AudioBoo Competition announcement. (This competition is now closed)

Larry to the rescue withLarry’s Support Desk. Larry Lloyd of  Arrow Limited explains how to set up a microphone so you can enter this weeks competition and get the chance to win a great prize.

We hope you enjoy the show!

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iPhone visitors can listen to the podcast HERE>>>
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Guest Profiles:

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Larry Lloyd: “ICT Strategist, Founder of Arrow Limited, giving free IT helpdesk and Technical Support to charities and businesses.”

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